.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, once familiarized to running into billions in venture capital every year, have raised virtually $360 million up until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag results from market saturation, enhanced regulatory tensions, and also economical uncertainties.ADWEEK consulted with 5 VCs who continue to invest in adtech companies, despite these difficulties, concerning what they are actually looking for as well as what they prevent. Perhaps unsurprisingly, these capitalists are targeting opportunities in privacy-focused modern technologies as well as industry-specific areas such as linked television.