.YOU MAY not know it, however different typefaces elicit different emotional states. Serif fonts, along with small movements in the end of letters, are actually often discovered in publications and newspapers. They seem dependable as well as authoritative.
Sans serif fonts, which appear, can easily look present day and informal. Graphic uniformity offers audiences a feeling that they understand where they stand up it helps to develop leave. In the case of The Financial expert, it specifies the shade for our news.